KATHY KIRBY "SECRET LOVE" To Conceal Or Reveal
Home-made record sleeves. This example comes from the early 60's. The teenage market is expanding; pop star life story mags are cheap and plentiful, encouraging identification with performers who increasingly share a background with their audiences. Pop ( we call it Pop by now ) is part of a rite; the big labels form a megalith within which we dance, fight and grope. Record packaging lags behind other commodities; Lps and Eps come in attractive sleeves, but 45's are plainly packaged; grey text on monochrome labels, the green of the Columbia label had echoed the livery of corporation buses. Company sleeves are standardised and come in single colours, some have adverts on the back for the company catalogue, or for gramophones and hairdryers. The Machineshop Overall Blue of the Decca label always looks capable of nullifying any colour in the recorded performance within, and the orange stripey sleeves have the utilitarian feel of a bag for woodscrews or rawl plugs,...